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Apple's Webkit to launch new privacy feature for ad tracking

Apple's Webkit to launch new privacy feature for ad tracking
FILE PHOTO: The logo of Apple company is seen outside an Apple store in Paris, France, April 10, 2019. REUTERS/Christian Hartmann -
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(Reuters) - Apple Inc's browser engine Webkit said on Wednesday it will launch a new technology to track ad clicks while preserving user privacy.

Earlier this month, Alphabet Inc's Google said it will roll out a dashboard-like function in its Chrome browser to offer users more control in fending off tracking cookies, according to Wall Street Journal.

Apple's step shows how increased public scrutiny is forcing greater transparency in Silicon Valley.

(Reporting by Sayanti Chakraborty in Bengaluru; Editing by Shinjini Ganguli)

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