LONDON (Reuters) – British online fashion retailer Boohoo reported a better-than-expected 49 percent jump in annual profit on Wednesday, bucking the trend in a tough market for clothing retailers as its affordable fashion chimed with consumers.
The group, which targets 16-30 year olds with its Boohoo, Nasty Gal and PrettyLittleThing brands, reported a pretax profit of 76.3 million pounds, beating market expectations of 66.9 million pounds, for its year to end-February. Revenue rose 48 percent to 856.9 million pounds.
(Reporting by Paul Sandle; editing by Jason Neely)