Trump urges Boeing to fix, 'rebrand' grounded 737 Max planes

By Reuters • Updated: 09/12/2019

FILE PHOTO: U.S. President Donald Trump speaks at the debut of the Boeing South Carolina Boeing 787-10 Dreamliner in North Charleston, South Carolina, U.S., February 17, 2017. REUTERS/Kevin Lamarque - Copyright Kevin Lamarque(Reuters)

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WASHINGTON (Reuters) – U.S. President Donald Trump on Monday offered Boeing Co advice in the wake of two fatal crashes involving its 737 MAX jetliner, saying the planemaker should “rebrand” the best-selling aircraft after fixing it.

“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?” Trump tweeted.

(Reporting by Susan Heavey; Editing by Hugh Lawson)

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