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Burberry says would pay a high price for no-deal Brexit

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Burberry says would pay a high price for no-deal Brexit
People walk past a store of British luxury brand Burberry at the Bahnhofstrasse shopping street in Zurich, Switzerland December 10, 2018. REUTERS/Arnd Wiegmann   -   Copyright  ARND WIEGMANN(Reuters)
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By Paul Sandle

LONDON (Reuters) – Britain’s premier luxury brand Burberry <BRBY.L> said a no-deal Brexit would cost it tens of millions of pounds in tariffs and severely disrupt the movement of fabrics and finished products between its suppliers, manufacturing centres and stores.

Britain is due to leave the European Union in 65 days, and with Prime Minister Theresa May failing to win support for her negotiated deal, companies are increasingly worried about the possibility of a chaotic Brexit.

“We are taking mitigating actions,” Chief Financial Officer Julie Brown said after Burberry reported a 1 percent rise in comparable store retail sales for the Christmas quarter.

“If we had a no-deal scenario we would be subject to WTO rules and absent any mitigating actions our duty costs would increase materially, in the low tens of millions of pounds,” she told reporters.

The disruption to the supply chain would be even more significant, she said, because Burberry needed to move materials, samples and finished goods quickly between Britain and mainland Europe.

Burberry manufactures its trademark trenchcoats in Yorkshire, northern England, and sources some other products, such as Italian-made suits, from mainland Europe.

“We would ensure that we allocated additional stock to the relevant areas to ensure that customers were not adversely affected, but that would clearly have an impact on the company because we would have to run with higher inventory levels,” she said.


Burberry is gearing up for the arrival in stores next month of the first products by its new designer Riccardo Tisci.

The collection, which re-imagined the trenchcoat and featured Burberry’s traditional colour palette of camel, red and black, was applauded by critics and buyers when it was shown in September.

Chief Executive Marco Gobbetti said he was pleased with progress in his plan to shift the brand further upmarket, driven by the arrival of more and more products designed by Tisci in the coming quarters.

Shares in the company fell in early deals on Wednesday before recovering after sales growth fell short of market expectations of 2 percent.

Analysts at Citi, who have a neutral rating on Burberry, said growth was still well below the best-in-class rates expected this quarter from the likes of Kering’s Gucci, Saint-Laurent and Balenciaga, or Moncler <MONC.MI> .

“While we appreciate the continued focus on new product initiatives, refreshed store concept, clean-up of wholesale distribution, focus on sales productivity improvement, ecommerce and cost control, the jury’s still out on the timing and magnitude of brand turnaround,” they said.

Sales in mainland China were up in mid-single digits, Brown said, while Europe saw a small improvement in tourist spending despite disruption caused by protests in Paris.

Burberry maintained its full-year guidance of stable revenue and adjusted operating margin at constant exchange rates.

(Editing by Keith Weir)

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