By Reuters
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LONDON (Reuters) - U.S. cable giant Comcast <CMCSA.O> has beaten rival Twenty-First Century Fox <FOXA.O> in the bidding battle for Sky <SKYB.L> after making a 17.28 pound a share offer for the British broadcaster in an auction run on Saturday by the UK's takeover regulator. Rupert Murdoch's Fox offered 15.67 pounds a share for Sky in the auction, the Takeover Panel said.
(Reporting by Ben Martin, Editing by Paul Sandle)
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