LONDON (Reuters) - British online retailer AO World <AO.L> said the better sales momentum it saw in its second quarter was continuing as it heads towards the Christmas sales period, although increased spending on marketing resulted in a first-half earnings loss.
The company, which sells electrical appliances in British and mainland European markets, on Tuesday said revenue in the six months to end-September rose 13.3 percent to 368 million pounds.
The group reported an adjusted core earnings loss of 6.3 million pounds, down from a 1.5 million pounds profit last year.
"We are broadly on track with our plans for the year as a whole - with the positive impact of improving sales growth through the first half of the year combined with the first half biased phasing of our marketing spend - in spite of the challenging UK market conditions," said CEO Steve Caunce.
(Reporting by Paul Sandle; editing by Kate Holton)