The Safest Radiotherapy
The radiotherapy is the only process of treating breast cancer that has collateral effects. In Bolivia 2 out of 10 women lose their lives because of breast cancer. Radio is still the most massive medium in Bolivia, since 8 of 10 Bolivian households own a radio. That’s why we did the “first radiotherapy without collateral effects”, a therapy made from the radios of Bolivia providing a direct and effective breast self-test for the simple fact of dancing the song you hear.
Country : Bolivia
Agency : Athos
Advertiser : Voluntarias de Cáncer de Mama Bolivia