Don´t Keep Calm
The origin of the “Keep calm and carry on” poster goes back to the beginning of World War II, when the UK government produces it in order to raise morale to citizens. Decades later, it would be rediscovered and become a viral phenomenon. The optimism and invitation to the relaxed life of the “Keep Calm and …” posters have become a clear trend known and shared by all: wallpapers, avatars, mugs, posters … customized in function Of the taste, the situation, the mood and the creativity of each person. Taking advantage of this movement and its tendency to share in the RRSS, the message “Do not keep calm …” aims to activate and alert people: it is not the moment to be calm, it is time to react, to become aware and above all, To help and to donate. 2017 could be an unprecedented event: four serious food crises could lead to a simultaneous famine in 4 countries (South Sudan, Somalia, Nigeria and Yemen) which threatens the lives of more than 20 million people. In this framework the campaign is launched that seeks to flood social networks with messages such as “Do not keep calm & dona”, “Do not keep calm & help”, “Do not keep calm & save lives”, among others.
Country : Spain
Agency : Shackleton Group
Advertiser : Action Against Hunger / Action Contre la Faim