The Ukrainian Ground Forces make 145,000 people. These are the most numerous troops of our country. They account the greatest number of Heroes of Ukraine. This is our infantry, army bone, its basis. At the same time the ground forces undeservedly have been being below the cameras, while the other kind of troops — from special forces to the National Guard — have been working with mass communications for 2 years, creating a heroic image in the society. The Tabasco creative Agency had a difficult task — to build the image of the Ground Forces in such a way as to reflect their essence and at the same time not to get lost in the heroic clichés, which filled the air. “Insight and image, which formed the basis of the campaign, is an ordinary soldier spade. Yes, an ordinary foot soldier associates with a spade, and this common spade in his hand is a tool that provides all of us with life in peace and security” — said Alexander Smirnov creative director Tabasco agency. “The Ballad of the infantry” is a 2-minute saga that tells about service of the Ukrainian soldier without pathos and poses, calling up to join the service contract. The project is fully implemented on a voluntary basis, without public funding. According to Vladimir Yatsenko, the Director of Limelite production house, the commercial value of such a project makes about 200 000 thousand dollars. The film is on the air from October 14 on the main channels of the country and from October 10 on YouTube. Patriotic screen saver for computers and phones to download on the link http://adpage.com.ua/%D0%BF%D0%B0%D1%… Musical theme of the film is called Borders and was written specifically for it by Israeli composer Tomer Biran.
Country : Ukraine
Agency : Tabasco
Advertiser : Ukrainian Armed Forces