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China goes to Hollywood

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China goes to Hollywood
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Hollywood is beating a path to Beijing with China now the biggest market for American blockbusters.

Product placements and Chinese stars are now becoming increasingly common as the US film industry tries to remain the big player in the market.

Professor Ying Zhu of New York’s City University believes it is further evidence of China’s global power.

“Stalin once said that if I could control the medium of American motion pictures, then I need nothing else to convert the entire world to Communism. Cineam has become a battlefield for competing cultural values, and political values, as well as economic values.”

China represents around 3.5 billion euros to the US economy and increasingly Chinese money is being used to finance films whether or not they feature the country’s own stars.

It means there is growing expectation that a Chinese company will soon take over a major Hollywood studio; giving Beijing more say in what we all watch.