Online spending is expected to break new records this side of the Atlantic as Christmas shoppers search for a bargain on what has become known as Cyber Monday.
It follows Black Friday and the US Thanksgiving holiday, and retail experts say it is getting bigger and better.
Dale Achabal, professor at Santa Clara University Retail Management Institute said: “The online retail world’s answer to the Black Friday weekend. But it’s very real, because as consumers continue to shift a significant portion of their holiday shopping from brick and mortar environment to online. It’s grown tremendously!”
In the UK alone, up to 25 million people are expected to go online to look for deals, and one internet research group estimates just over half a million euros will be spent every minute.
Some stores struggle to cope with demand but Amazon, which brought Cyber Monday over to Britain,
says this is its busiest and best shopping day of the year.