King Digital Entertainment, the creator of the mega successful Candy Crush Saga game, has launched Candy Crush Soda Saga.
To celebrate the launch The River Thames in London was turned into a sea of purple and giant floating replicas from the new game gathered under Tower Bridge.
A similar stunt will follow in New York when Broadway will get the soda treatment.
Candy Crush Saga has been one of the top grossing games in the charts since it launched on mobile exactly two years ago. It is one of the most played mobile gaming apps of all time, with gameplays equivalent to 71 times the current population of the world.