The World Cup contest on the field is being matched by one in the shops as the top two sportswear makers battle for the biggest sales.
Adidas – whose kit is used by nine of the team’s taking part – is set to retain its position as the world’s biggest seller of football gear, helped by growing enthusiasm for the sport in the United States.
Soccer American store manager Sam Jones in Maryland said: “Sales have been just ridiculous, especially for the US. I would say it’s probably double what is was last World Cup. World Cup fever is here so it’s just absolutely crazy.”
Arch rival Nike has also scoring big, for the first time kitting out more World Cup teams – 10 out of 32 participants – including hosts and favourites Brazil.
The world’s biggest sportswear company also says it has overtaken Adidas in sales of boots, including in its home market Germany.