With China now the world’s largest car market, the Beijing’s annual automobile show has become an unmissable event for car makers.
US car giant, General Motors, plans to invest some 12 billion euros and wants to build more factories next year to increase its presence.
Other foreign firms are setting out a similar strategy in line with the overall growth of the Chinese market.
PSA Peugeot Citroen, Hyundai Motor Co and local firm Haima Automobile Group will unveil new mini-SUV models.
While some global luxury brands have been late to enter China others are way ahead of the pack.
But analysts say consumer demand is growing for more affordable compact top-end, entry-level models which dare to be different.
A crucial shift for them will be to produce more of these models in China, which would cut the price as they would not be subject to hefty import duty and other taxes.