The Geneva Motor Show has opened to the public.
More than 700,000 petrol-heads are expected to check out the 750 cars on display – everything from the latest production vehicles to wacky concept designs.
Manufacturers are hoping that this year visitors will be appraising the automotive offerings with a view to actually buying, rather than just tyre-kicking.
They are encouraged by recently strong car sales figures from Germany, Italy and Spain, though a dip in French demand suggests the recovery in Europe remains uneven.
The European Automobile Manufacturers' Association industry group predicts new car registrations will rise two percent this year in the region.