LeWeb 2013: hanging out with digital strategist Jeremy Brook

LeWeb 2013: hanging out with digital strategist Jeremy Brook
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On day 3 of the LeWeb2013 conference in Paris, euronews’ Mark Davis received Jeremy Brook for a Google+ Hangout On Air.

Jeremy Brook joined HEINEKEN in 2011 and leads the development of HEINEKEN’s media innovation and digital strategy. He is responsible for the development of new and future ways of working, capabilities and creating new opportunities to drive the digital and media innovation agenda across paid, owned and earned, with state of the art media principles, processes and best practices across HEINEKEN’s global brands and local brands; and cascades these to markets with the support of global agency partners.

Jeremy is committed to brands in a digital age. He is passionately believes being creatively and commercially focused can be the same thing and believes it is the best way to embrace the challenges consumer marketing in a world where people are increasingly digital-native. His previous experience has been as a communication and digital expert within leading creative agencies including Lowe and 180 Amsterdam where he worked on Brands including Stella Artois, Adidas, Saab, Atari and MTV. Jeremy holds a Bachelors in Economics and Social Sciences at the University of Sydney, Australia.

Seize your chance to discuss the future of technology with the people who are making it, Check the other hangouts at LeWeb2013

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