MIPCOM, which is held in Cannes, is an international salon which attracts around 13,000 leaders in film, TV, digital media, and advertising. At MIPCOM, people network and do business, discover future trends, and cement partnerships on a global level. Insiders anticipate that this year will be a golden one for television, as film directors and stars work on cinema-quality content for the small screen.
Multi-platform entertainment – being able to access the same content on a television, a desk top, a tablet or a smartphone isn’t new. But content providers, especially when it comes to news, are still working out how to make it pay.