Fast and furious sales for the latest installment of the video game ‘Grand Theft Auto’ have pushed it into the record books.
On the first day of its release, the game brought in revenue of $800 million (590 million euros).
Analysts said that was getting on for 14 million units sold at around $60 (45 euros) each.
Take-Two Interactive Software – which makes the lucrative franchise full of gratuitous violence and sexual content – saw its shares rise two percent.
The stock has climbed more than 12 percent since July when the company raised its earning forecast for next year and ahead of the latest game’s release.
The latest installment more than five years to be developed by Take-Two’s Rockstar Games studio, at a cost of between $200 million and $250 million (148 million to 185 million euros), according to some analysts’ estimates.