Mobile games are popular all over the world but in China, enthusiasm is particularly high.
They made the industry over 270 million euros in the first quarter of 2013, a 30 percent increase over the same period last year.
And experts do not see things slowing down, smartphones have grabbed only 50 percent of the mobile phone market so far.
Yodo1 is a games company based in Beijing. It works with Western developers to bring titles to the Chinese market.
The company’s chief executive officer, Henry Fong, told us staff are working at full throttle.
“I think there’s been so much coverage and the growth of the market, both in terms of unit shipments as well as the revenue growth, has been so significant that mobile games developers really can’t ignore the Chinese market,” Fong said.
Companies like Yodo1 are crucial for Western developers in China. The complexities of the market mean local advice is needed to comply with the intricate mechanisms of distribution and sales of mobile games.
French company Gameloft arrived in Beijing in 2003, and after some difficulties in the beginning it is now settled and chasing opportunities.
Eric Tan, the company’s manager in China, said: “Compared to the other entertainment industries, the mobile gaming industry is growing at an exponential rate. Right now, both in online gaming and mobile gaming, we have seen cases where the revenues is greater than other media such as movies, TVs and music”.
China has not only have a growing number of users but also game engineers and they are producing global hits, with App fever gripping many of China’s cities.
At the Checku café in Beijing, young app entrepreneurs gather to try to meet investors. Mobile games change hands rapidly here.
Mobile games user and developer, Li Zongsheng, explained the popularity of games: “Chinese people are under a lot of stress these days. Android games, while commuting to and from work, and for killing time, are very good to reduce your pressure”.
A main reason for the boom is the rapid growth of cheaper mobile handsets.
The Chinese mobile game market certainly is a gold mine with growing potential.