In the e-reader war, the biggest US bookseller, Barnes & Noble, is losing and has conceded it cannot compete head-to-head with tablets and Kindles.
It has just reported another quarter of dismal results, with a 34 percent drop in sales of its Nook e-reader from the same quarter last year, and revenue from e-books down nine percent.
So it is to stop producing the colour version of the Nook in house, and will look for manufacturing partners to make them.
This comes against a background of falling sales for dedicated devices for reading e-books.
They went from a high of 23.2 million in 2011 and slipped to 14.9 million last year, The forecast for this year is for sales of 10.9 million. IHS iSuppli Research sees that downward trend continuing as people turn to smaller and cheaper tablet computers.
Barnes & Noble is not just having problems competing with the deep pockets of Amazon, Apple and Google.
Away from the digital business, sales at stores fell 8.8 percent last quarter and are expected to continue to decline.
Growing online content also hit its sales of magazines and music.