Voukefalas Larissa, a cash-strapped amateur Greek football team, has found a new way to pay their bills with help from the oldest profession in the world.
The side are now sponsored by two local brothels – Villa Erotica and Soula’s House of History.
It’s an interesting twist in the history of football sponsorship, but the side were left with no choice after drastic government spending cuts left the country’s sports organisations in almost ruin.
League organisers have banned the shirts during games saying the deal is inappropriate, but one of the club’s new sponsor Madame SOULAALEVRIDOU said: “They advertise sports betting firms, various lottery and sports betting games, what are these? Aren’t they gambling?This, the brothel sponsorship, bothers them? Forget it. It is a false sense of propriety. Hypocrisy.”
Despite the raising of many eyebrows in reaction to the new sponsorship, the players themselves have recently discovered an added and interesting incentive for victory as club president and player Yiannis Batziolas jokingly explained: “Mrs Soula had promised the players a special night at her establishment in the event of victory. They didn’t succeed. The appointment is rescheduled for next week.”
Although prostitution is legal in Greece and operates under strict guidelines the teams’ new sponsorship deal has ruffled a lot of feathers with sports officials.
Other local teams have decided to play it safer striking deals with a funeral home, kebab shops a jam factory and of course feta cheese companies.