It is a great time to be in the bike trade in Britain. Business is booming on the back of London’s hire bike scheme and the success of British cyclists in the Tour de France and Olympics.
It has gone from being loser’s transport to trendy and socially-conscious, and the Mayor of London champions it.
“You’re crazy not to be on a bike today, it’s absolutely beautiful, I’ve been cycling in my suit and it’s perfectly fragrant, and I thoroughly recommend it. It is the most wonderful way to get around a city like London,” Boris Johnson on Friday.
Mayor Johnson inherited the concept from his Labour predecessor and set the scheme up, although it is proving expensive to run.
“I do think the Olympics has helped. I think in the long run it’s going to be a big thing for people. I think it’s going to be a big inspiration,” said one Londoner.
“It’s a very comfortable system for touring the city, it’s nice to ride the bike and see the city. You don’t get as tired as you would on foot. It’s very good,” said an Italian tourist.
Factories report booming sales to satisfy children wanting to be the next Bradley Wiggins and tourists are flocking to take home British designs.