A museum dedicated to the delights of traditional Italian ice cream, known as gelato, is set to open outside Bologna.
Some say the dessert dates back to ancient Roman times. Its history and culture are explored with a mouthwatering range of exhibits at a centre built by Carpigiani, which makes most of the world’s gelato machines.
“In this period of crisis, of difficulties, we have increased the investments, the knowledge of the gelato, the culture of the gelato that we would like to spread (it) all over the world, if possible,” said Carpigiani Chief Executive Andrea Cocchi.
Gelato typically has a lower fat content than the ice cream many of us might buy at the supermarket.
So, journalists could enjoy tucking into the tasty treat at the press launch ahead of September’s opening of the museum without a guilty conscience.