Sergio Pininfarina, whose family company designed Ferraris and many more of the 20th century’s most iconic cars, has died in Turin at the age of 85.
He took over from his father Gian Battista, who had founded the business, and turned it into a world renowned name.
As well as the partnership with Ferrari, Alfa Romeo and Maserati – all owned by Fiat – Pininfarina also designed cars for several non-Italian brands such as Chevrolet, Cadillac, Rolls-Royce, Bentley and Peugeot.
Sergio joined the firm after graduating in mechanical engineering. He became chairman in 1966 after his father’s death.
Over half a century the company’s production rose from just over 500 units a year to more than 50,000.
Like the car industry generally, Pininfarina suffered from the financial crisis, though recently business has been looking up.
For millions of car enthusiasts the name will always be associated with style.