Samsung has unveiled its first smartphone running on Google’s latest version of the Android operating system.
It will enable the South Korean company to better compete against Apple as the operating system combines software used in tablets and smartphones.
Samsung’s event came less than a day after Apple reported lower than expected quarterly results the first time that has happened in years.
Samsung and Google introduced the high-end model at an event in Hong Kong, after delaying the launch last week as a tribute to the late Apple co-founder Steve Jobs. Apple is Samsung’s biggest customer for microprocessors.
The global launch of the Galaxy Nexus kicks off in November and comes as competition intensifies between Samsung and Apple to win market share in the booming tablets and smartphones industry.
“This will be our strategic product for year-end holiday season, as (Apple’s) iPhone 4S just came into the market,” said JK Shin, president and head of Samsung’s mobile communications business.
At the launch, Samsung demonstrated several features of the new gadget, including Android beam that allows two phones to connect back-to-back to share news articles on the internet and Google maps.
The device, which has a 4.65-inch high-definition “super” AM-OLED display and a 1.2 GHz dual-core processor, includes face recognition to unlock the phone.
Apple and Samsung have been locked in an acrimonious legal dispute in 10 countries involving smartphones and tablet computers as they jostle for the top spot in the fast-growing markets.