Toshiba has beaten its rivals by developing the world’s first 3D television for which viewers do not have to wear special glasses.
The technology in the high-definition TV creates different layers of overlapping images and the illusion of a 3D picture.
It will be available from December, at a cost of just over 1,000 euros, but for the moment Toshiba has no plans to sell it outside Japan.
Companies such as Samsung, Sony and Panasonic, are all courting the 3D TV market, but so far only Toshiba has developed a glasses-free set.
Research firm iSupply expects sales of 4.2 million 3D TVs this year; that is about two percent of all LCD models, with that total soaring to 78 million sets by 2015.