Firmly aiming at its core business customers, the maker of the BlackBerry – Research In Motion – has unveiled a tablet computer.
The Playbook has WiFi and Bluetooth, but has to be connected to a BlackBerry mobile phone to access a cellular network.
That means no information is stored in the tablet computer itself and information technology expert Kevin Burden, of ABI Research, said that security is its big advantage:
“IT departments will look at this and say this is a great device. This gives our mobile business users more screen space to work with the applications, but we don’t have to worry about locking this thing down because there is no data on the device. All the data stays on your BlackBerry.”
BlackBerrys are losing market share to other smartphones, particularly Apple’s iPhone.
Research In Motion hopes this device will help it counter the success of the iPad, which is increasingly being bought by companies for their employees to use at work.