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Adidas looks to World Cup

Adidas looks to World Cup
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Adidas, the world’s second largest sporting goods company, has posted a weak finish to 2009 and its outlook for the current year is less optimistic than investors were hoping for.

Net profit last year was 245 million euros.

It is counting on the World Cup and the revival of its Reebok brand for a return to growth this year anticipating a net profit of as much as 450 million euros.