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No small beer for Heineken

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No small beer for Heineken

No small beer for Heineken
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The economic crisis may not be driving us all to drink as the global number three brewer Heineken has reported a worse-than expected drop in beer volume in the first quarter.

In its first-ever quarterly update the Dutch giant said volumes only grew in Africa and the Asia- Pacific region, and despite price increases revenues also fell. Just over half of Heineken’s revenue comes from Europe, where competition is fierce.