A British TV channel is under fire for showing the final moments of a terminally ill man taking his own life.
Critics say Sky was wrong to serve it up as entertainment. But Sky claims the film about Briton Craig Ewert has opened debate about assisted suicide.
The British Prime Minister, though, had a veiled warning to broadcasters.
Gordon Brown said: “I hope broadcasters remember that they have a wider duty to the general public and of course it will be a matter for the television watchdogs when the broadcast is shown.”
Hundreds of terminally ill Britons like Criag Ewert have travelled to the clinic of Dignitas in Switzerland to die.
But questions have been raised about some of the company’s practices. It admitted lethal drugs have been administered in parked vehicles and at the company boss’s own apartment.
Anti euthanasia campaigners say they are worried the Sky film is part of a PR campaign.