Euronews is no longer accessible on Internet Explorer. This browser is not updated by Microsoft and does not support the last technical evolutions. We encourage you to use another browser, such as Edge, Safari, Google Chrome or Mozilla Firefox.
BREAKING NEWS

Cloverfield: a Box Office hit built on monstrous marketing

 Cloverfield: a Box Office hit built on monstrous marketing
Euronews logo
Text size Aa Aa

Horror-thriller movie Cloverfield has smashed into the 2008 US Box Office more brutally than an irate tyrannosaurus let loose on a frenzy of terrified New Yorkers. The film though has something even the tyrannosaurus lacks: a teasing, pseudo-cryptic, internet-based marketing campaign.