A revolution is taking hold on the streets of Moscow. Tired of shabby treatment and offensive male drivers a group of women have set-up an all-female taxi company. Pink Taxi is run by women for women. Owner Olga Fomina says, so far, it is a roaring success: “Women feel safe with us. Our drivers are all professional. We have a lot of clients now. We know there’s a need for our service. We’re never later. I think we’ve found a niche in the market.”
The drivers will only pick up women, children and men accompanied by a female. The majority of taxis in Moscow are unregulated, driven by men trying to make extra money. Women often feel vulnerable. “I had a bad experience,” said one Pink customer. “One driver took me to a forest and tried to assault me. I don’t use those taxis, now.” Having started with just two cars, Pink now has 14 on the streets, around the clock, with 13 more already ordered.