The outcry over the cartoons of the Prophet Mohammed has left a sour taste for many Danish companies selling products in the Muslim world. In some supermarkets shelves have been cleared of stock, while others have put up special labels. Henriette Seolvtoft from the Confederation of Danish Industries says the true impact is yet to become clear.
“Of course it has had a big impact for individual companies so far, but it is difficult to come up with a qualified guess in terms of exact numbers when you talk about lost exports,” she said. Dairy firm Arla Foods is the hardest hit. It is estimated to be losing 1.3 million euros a day. And it is feared other more iconic Danish brands could suffer longer term, including toy firm Lego and home entertainment company Bang and Olufsen. Seolvtoft says they’re hoping to head-off the problems: “We are considering how to re-establish the good relationship with the Arab world because of course it’s important when the immediate conflict has been solved that we can re-establish a good relationship.” Tour operators are also feeling the pinch. The Danish Travel Association says millions could be lost as Danes cancel winter sun breaks to resorts in Egypt, Morocco and Tunisia.