China’s new little runaround – the QQ – is the last thing Europe’s car manufacturers need. It’s one of the first Chinese vehicles destined for the EU market. Dutch dealers Autobinck Holding is close to signing a deal with either Chery, who make this car or another Chinese manufacturer.
With a slack car market in Europe, cutprice Chinese cars are not what the EU’s car makers want.Chery is, according to the Dutch distributor, still deciding whether it wants to appoint a single European distributor, national distributors in individual European markets, or form joint ventures. With its ocean of cheap labour these Chinese cars will put pressure on Europe’sestablished manufacturers, who’s margins are already paper thin. The QQ sells for under 3000 Euros in China. Another contract has already been signed to distribute a Chinese made 4×4 overhere. The Landwind car will arrive in Europe next month. All this is happening now because cars approved for sale in the EU before October 1st will have to pass a less stringent emission standard than those approved after that date.