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World news about “Advertising” published by euronews.

HI-TECH | 05/05 14:40 CET

Augmented reality: the future of advertisement?

Augmented reality: the future of advertisement?

Passengers at a "bus stop in London recently got more than they had bargained for":http://www.convinceandconvert.com/social-media-case-studies/pepsi-max-shocks-and-delights-londoners-with-augmented-reality-stunt/ when they were plunged into a world of science fiction thanks to…