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World news about “Advertising” published by euronews.

14/04 20:45 CET

The 30-second TV ad faces new competition

The 30-second TV ad faces new competition

The traditional 30-second TV ad, for so long the king of formats in the advertising industry, faces increasing competition from different, more subtle formats. In the words of Havas chairman and CEO Yannick Bolloré "the 30-second ad is now longer enough." Speaking during a…