World news about “Advertising” published by euronews.
‘Happy Consumption’ midst Portuguese recession Against a backdrop of 18% unemployment levels and widespread civil anger at the latest set of proposed public cuts, Portugal’s Berardo Museum has a new… 07/06/2013
‘Happy Consumption’ ad exhibition opens in Lisbon Around 1,500 hand-painted pieces of artwork for advertisements will be on display at the “Happy Consumption: Publicity and Society in the the Twentieth… 28/05/2013
Ford forced to apologise after distasteful ‘ads’ are posted onlineAn Indian advertising agency, JWP, used by car manufacturer Ford has apologised for releasing images of women bound and gagged in the boot of a Ford… 25/03/2013
The Holy Grail of advertising The 47th edition of the Super Bowl takes place on Sunday and pits the San Francisco 49ers against the Baltimore Ravens in New Orleans, Louisiana. But as… 01/02/2013
How effective is your commercial? With consumers strapped for cash in these recessionary times companies are always looking for bigger bang for their bucks which is where the Effies come in… 20/09/2012
Adverse conditions hurt WPP The world’s largest advertising group WPP, disappointed the markets with mixed first-half results and lower annual targets. That is particularly… 30/08/2012
Aegis-Dentsu deal a winner for both British advertising agency Aegis saw its share price rocketed as it was bought by the Japanese leader, Dentsu. The two groups complement each other… 12/07/2012
Facebook’s question – how young is too young?Facebook is reportedly developing technology that would allow children younger than 13 to use the social networking site under parental supervision. No… 05/06/2012
Mobile Ads in KabulAn Afghan man rides a tricycle advertising properties in Kabul. REUTERS/Erik De Castro 27/03/2012
When advertising collide with “Occupy London Stock Exchange”Actors dressed as businessmen wearing stockings, on their way to take part in a promotion for a new restaurant, pass protesters’ tents outside St Paul’s… 18/10/2011
Advertising turns to science Researchers are studying reactions in people’s brains to examine their reactions to advertising. Neuro-marketing, as it’s known, is now being taught in some… 19/09/2011
Outrage over mobile phone Lenin advertisingPublic outrage has forced a mobile phone operator in Poland to abandon an advertising campaign using images of the Russian communist revolutionary Vladimiar… 15/01/2013
UK students shake off debts with painted facesTwo British former students who described themselves as crippled with debts a year ago say they are back in the black after selling their faces to advertisers… 05/10/2012
Jewish jokes cause offence in EstoniaAn Estonian newspaper has offended Jewish groups by publishing a mock advertisement for weight-loss pills depicting emaciated prisoners in a Nazi… 11/09/2012
Benetton pulls kissing Pope photoA controversial fake photo of the Pope kissing an Egyptian Iman has been withdrawn by Benetton. The Vatican objected to the image as part of the clothing… 17/11/2011
Reebok fined over inaccurate ad claimsSports shoe maker Reebok was fined on Thursday by American regulators over claims that its shoes helped strengthen leg and buttock muscles. Trading… 30/09/2011
Brazilian underwear model in sexism rowA sexy lingerie ad campaign starring Brazilian supermodel Gisele Bundchen has been labelled “sexist” and “stereotyped”. The star parades in her underwear… 30/09/2011
Marketing and the exploitation of 9/11There have been numerous attempts by advertisers over the last decade to use 9/11 imagery to communicate their message. Marketers striving for maximum… 08/09/2011
Chicken advert pokes fun at French policeA company selling free-range chicken is poking fun at police in France. The slang term for a gendarme is ‘poulet’, the word for chicken in French. Now… 25/07/2010
Google sees ad reboundA rebound in internet advertising meant Google posted a 23 percent jump in quarterly revenue to the equivalent of five billion euros. It said: “Large… 16/04/2010
WPP says ad recession nearly overWPP, the world’s largest advertising agency has said it believes the worst of the advertising recession is over. The group, which cut jobs last year to… 05/03/2010
Advert effectiveness awardsWith the recession slashing budgets and consumers spending less the Euro Effie Awards – which rate how effective adverts are – were even more relevant in the… 17/09/2009
Hitler double used in AIDS awareness videoAn AIDS awareness video has outraged Jewish communities and AIDS support charities after using a Hitler look-alike in a media campaign. The German advert… 08/09/2009
Latest Harry Potter releaseHarry Potter and the Hlaf-Blood Prince was premiered at London’s Leicester Square in pouring rain. The bad weather didn’t dampen the spirits of the stars… 08/07/2009
Spain to remove advertising from state TVThe Spanish government has taken the first steps towards removing advertising from the country’s public TV channels. At the moment, almost half of Spain’s… 09/05/2009
