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World news about “Advertising” published by euronews.

03/11 14:36 CET

Publicis swallows Sapient as French giant ups US stake

Publicis swallows Sapient as French giant ups US stake

French advertising giant Publicis, the world number three, is buying America's Sapient as it continues its drive into the American market. Publicis is paying nearly three billion euros in cash after investing nine months of talks trying to buy world number two Omnicom. The…