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Lidl GB boss Christian Härtnagel promoted to Germany role

By Reuters

<div> <p><span class="caps">LONDON</span> -The boss of discount supermarket Lidl GB, Christian Härtnagel, has been promoted to the role of <span class="caps">CEO</span> at Lidl Germany, the largest of the Lidl businesses, the group said on Friday.</p> <p>Lidl GB said deputy <span class="caps">CEO</span> Ryan McDonnell, 44, will succeed Härtnagel, 39, as Lidl GB <span class="caps">CEO</span> next year.</p> <p>Härtnagel will start in his new role on March 1 2022, ending an over five-year stint in Britain, during which Lidl GB’s market share has risen from 5% to 6.2% as store numbers grew from 650 to 880 and staff numbers rose from 17,000 to 26,000.</p> <p>He will replace current Lidl Germany <span class="caps">CEO</span> and member of Lidl’s international board, Matthias Oppitz, who will take on a new international role on the board.</p> <p>McDonnell is a 21-year veteran of the group and was Lidl GB’s chief commercial officer for six years before becoming deputy <span class="caps">CEO</span> this year. He will take up his new role on Feb. 1.</p> <p>On Wednesday, Härtnagel, said Lidl GB’s German owner, the Schwarz group, was not concerned about low profitability in the British business because it is investing for the long term, setting a new target of reaching 1,100 stores by 2025. </p> <p>Britain’s food retail sector has been transformed in the past decade by the rise of Lidl and fellow German-owned discounter Aldi, which have driven down returns at the Big Four of Tesco, Sainsbury’s, Morrisons and Asda.</p> </div>