This content is not available in your region

Pernod Ricard buys UK online spirits seller Whisky Exchange

By Reuters

<div> <p> (Fixes spelling of signed, paragraph 1)</p> <p><span class="caps">PARIS</span> – French drinks company Pernod Ricard said on Tuesday it has signed a deal to buy Whisky Exchange which specialises in on-line sale of spirits, as part of its e-commerce expansion strategy. </p> <p>Pernod Ricard did not disclose the financial details of the deal. Whisky Exchange was founded in 1999 in Britain by Sukhinder and Rajbir Singh.</p> <p>“E-commerce is a key channel in our long-term strategy,” Pernod Ricard chairman and <span class="caps">CEO</span> Alexandre Ricard said in a statement.</p> <p/> <p>(This story fixes spelling of signed, paragraph 1)</p> <p/> </div>