Designers in Africa have seen their craft suffer during an economic crisis which has hit the continent. Many in different countries are wanting to make fashion count as a burgeoning investment market and are looking at agencies to help them achieve their goal, as in Angola.
“It’s time for those in the government to try and revive the industry, we had a national fashion industry some years ago. It died. We need to wake up. We need the Ministry Of Culture, we need the Ministry of Industry, we need the Ministry of Youth and Sports above all to be investing in the youth, to see the strength of youth to join us and we can give our ideas,” said Gloria Silva a designer in Angola.
Behind The Scenes: Mzukisi Mbane puts the colour in SA Menswear Week – https://t.co/4VCPhnLNJ0 pic.twitter.com/9Qi7ICeLIL— Fashion-victim (@fashionvictimy) August 21, 2016
One strategy is to target exports to other African countries. That’s a tactic on which fashion designer Mzukisi Mbane has set his sights. From his base in South Africa he is looking for new customers across the continent.
“I started with going into Ghana. I did Nigeria. So I am looking at going into Kenya, yes the brand needs to be identified as a household brand in Africa before I can go over to the other side,” he explained.