Remembering Kate Spade: How the preppy designer became a household name

Image: KATE SPADE POSE WITH HANDBAGS
Spade's designs were notable for their utilitarian simplicity and bright color palettes. Copyright Bebeto Matthews AP
Copyright Bebeto Matthews AP
By Gina Vivinetto with TODAY Lifestyle
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The designer was best known for her sleek handbags and upscale style.

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Kate Spade, the world-renowned fashion designer known for her popular handbags, has died in an apparent suicide, NBC News reports.

Spade was found dead in her Park Avenue apartment Tuesday morning. She was 55 and is survived by her husband, Andy, and a daughter, Frances, 13.

"We are all devastated by today's tragedy," the Spade family said in a statement. "We loved Kate dearly and will miss her terribly. We would ask that our privacy be respected as we grieve during this very difficult time."

Spade poses with fashion designer Michael Kors at the CFDA hosted viewing of MOMA\'s "Fashioning Fiction in Photography Since 1990" in 2004.
Spade poses with fashion designer Michael Kors at the CFDA hosted viewing of MOMA\'s "Fashioning Fiction in Photography Since 1990" in 2004. Andrew Kent

Spade, who was born Kate Brosnahan in Kansas City, Missouri, in December 1962, became one of the brightest lights among a wave of contemporary female American designers in the early 1990s. She was also one of the most recognizable, often appearing at events with a '60s-style bouffant hairdo and retro black glasses.

In 1993, the former Mademoiselle magazine accessories editor — who had little design experience of her own — launched a line of chic handbags that would become an international sensation.

Taking cues from her own fashion inspirations, Audrey Hepburn, Jackie O., and Bjork, Spade opted for utilitarian simplicity and bright color palettes, which allowed modern career women to feel both sophisticated and playful. She offered a stylish and affordable alternative to young women who found Chanel bags too expensive and too stuffy.

Kate Spade poses with her brother-in-law, "Saturday Night Live" alumnus David Spade, during during an event in her honor at Fred Segal Cafe in West Hollywood.
Kate Spade poses with her brother-in-law, "Saturday Night Live" alumnus David Spade, during during an event in her honor at Fred Segal Cafe in West Hollywood.Chris Weeks

Encouraged by her future-husband Andy Spade, an advertising creative designer whom she met at Arizona State University (and brother to "Saturday Night Live" alumnus David Spade), the designer set out to create a bag that was "timeless" but "more personal, less serious," she told the Boston Globe in 1999.

Her first designs were originally created at home using paper and Scotch tape, and her first sample was a square bag made out of burlap she purchased from a potato sack manufacturer.

After a few more samples, the designer began brainstorming for a company name, settling on "Kate Spade," a combination of her's and Andy's names. (In 1994, the couple married and the designer began using the name herself.)

The boxy handbag known as the "Sam" is her most recognizable style and arguably the "it" bag of the early \'90s.
The boxy handbag known as the "Sam" is her most recognizable style and arguably the "it" bag of the early \'90s.David Livingston

Spade opened her first retail shop in SoHo in 1996. The billion-dollar brand now boasts more than 140 shops and outlet stores across the United States, and more than 175 shops internationally.

Spade left her company in 2007, after it was bought by the Neiman Marcus Group for $125 million (the company then known as Liz Claiborne Inc.). A decade later, Coach (now known as Tapestry) acquired the brand for $2.4 billion.

After the sale, Spade and her husband focused on raising Frances.Later, in 2015, Spade revealed she and several other designers were working a new line of shoes and handbags called Frances Valentine.

"Frances is a longtime family name on my dad's side," she told WWD in 2015. "My grandfather, father, brother and my daughter's name is Frances. And then Valentine was my mom's dad's middle name because he was born on Valentine's Day."

Spade went about the new endeavor with her usual gusto, telling reporters in 2016 she had changed her surname from Spade to Valentine.

If you are in crisis, call the National Suicide Prevention Lifeline at 800-273-8255 or reach out to the Crisis Text Line by texting 'Home' to 741741.

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