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Twitter sees the funny side to GDPR e-mail burst

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Twitter sees the funny side to GDPR e-mail burst

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People have been receiving a spurt of e-mails ahead of major new data protection laws coming into force on Friday and the deadline has sparked some funny responses and memes on social media.

The new rules — called the EU's General Data Protection Regulation (GDPR) — mean firms now need your consent before sending publicity materials.

That has seen companies send out a flurry of electronic communications in a bid to keep consumers on their mailing lists.

Some have noticed the similarities between a GDPR-related e-mail and communications after a relationship break-up:

Others, meanwhile, have just been venting off about the number of e-mails they’ve been receiving.

The more imaginative have been wondering what GDPR emails would be like in the real world:

And here is perhaps the evidence that data protection is enjoying its unprecedented moment in the limelight: