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Coughing Billboard (The Marie Keating Foundation)

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Coughing Billboard (The Marie Keating Foundation)

Coughing Billboard (The Marie Keating Foundation)
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Coughing Billboard
Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you look closely at the typography, the letters reveal a serious message: ‘I had cancer’.
Country : Ireland
Agency : DDFH+B Group
Advertiser : The Marie Keating Foundation

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