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The Lucky Touch (Fondazione Veronesi)

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The Lucky Touch (Fondazione Veronesi)

The Lucky Touch (Fondazione Veronesi)
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The Lucky Touch
Italy is a very superstitious country and the most popular gesture to keep bad luck away among men is touch their
balls. Especially when they see an empty hearse passing by. So we drove a real one around Rome, to provoke
men’s reaction and therefore to draw attention on testicular self-palpation topic. We then made a video of this“experiment” and we spread it on the web, to bring the awareness to the widest level. Moreover, the video linked to a website featuring a tutorial on how to perform a proper self-examination.
Country : Italy
Agency : McCann Worldgroup Milan
Advertiser : Fondazione Veronesi

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