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Dead Whale (Greenpeace)

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Dead Whale (Greenpeace)

Dead Whale  (Greenpeace)
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Dead Whale
Greenpeace needed to visualize the worsening case of plastic pollution so we created a 73-foot decomposing blue whale on the shores of one of the most polluted cities in the country. We used almost 160 kilos worth of plastic wastes collected from the ocean, and visualized a realistic dead whale with sprawling innards from its bloated underbelly, to catch the attention of locals within the area. As we unveiled the dead whale, it immediately went viral online through a social post from one of the locals. It got picked up on social media because of its stark difference from other beached sea creatures—it’s big, brutal, and terrifying. Then when people realized it was made entirely of plastic wastes, people started talking about the issue of plastic pollution in our oceans, and joined Greenpeace’s call to the ASEAN leaders to recognize the issue
Country : Philippines
Agency : Dentsu JaymeSyfu
Advertiser : Greenpeace

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