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#IWELCOME – LIVE (Amnesty International)

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#IWELCOME – LIVE (Amnesty International)

#IWELCOME – LIVE (Amnesty International)
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#IWELCOME – LIVE
The Look Beyond Borders film launched in May 2016 by Amnesty Poland was a viral sensation with over 1 billion views. However, some commented that the video was manipulative. This is why we launched the first global non-profit campaign LIVE taking the concept to the next stage by globalising it beyond Europe and live streaming the experiment directly onto Facebook Live from 4 global locations: Sydney, Mexico City, Nairobi, London, touched by a refugee problem. We wanted users all over the world experience live connection with refugees and show how strongly their human rights are under threat around the world.
Country : Poland
Agency : DDB&tribal Warsaw
Advertiser : Amnesty International

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