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Wal-Mart and Google team up to take on Amazon

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By Euronews
Wal-Mart and Google team up to take on Amazon

<p>It’s more Battle of the Titans than David and Goliath: Wal-Mart, the world’s biggest retailer, and internet giant Google are teaming up in an attempt to beat Amazon at its own game.</p> <p>Amazon has long dominated global e-commerce across multiple sectors, and recently muscled in on the online groceries market, <a href="http://www.euronews.com/2017/06/16/amazon-spends-12bn-euros-to-buy-whole-foods-market">paying 12.5 billion euros</a> for organic food retailer Whole Foods.</p> <p>Its success is in part due to the enduring popularity of Prime, which members pay for. By contrast, Google Express and <a href="http://www.euronews.com/2016/07/11/wal-mart-primed-to-go-head-to-head-with-amazon">Wal-Mart</a>, both recently axed their fees and have been trying to compete on delivery fees.</p> <h3>Voice-shopping</h3> <p>The duo say they hope to give consumers a greater range of purchasing options.</p> <p>They will try to achieve this by focusing on building up a strong voice-shopping offer. Hundreds of thousands of Walmart products will be made available to by through the Google Home voice-controlled speaker. This is a direct challenge to the Amazon Echo service, which has yet to take-off.</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/jrpaQN8TN6o" frameborder="0" allowfullscreen></iframe></p>