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Superteam against mines (UNICEF)


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Superteam against mines (UNICEF)

Superteam against mines
Disregard of mine-safety rules leads to thousands victims on Ukrainian post-war territories. UNICEF goal – to protect school-kids by reaching 50% of them dispite low TV/Internet acces and increasing their mine-behavior by 10%. A solution — education through entertainment. We created “Superteam against mines” based on the rules: “Notice!”, “Bypass!”, “Report!” and “Don’t panic!”, and spread it in the form of comics, t-shirts, school diaries and notebooks. The campaign covered 80% of school-kids, increases safe mine-behavior up to 12% and left 1 million items with a life-saving information.
Country : Ukraine
Agency : Smartica/Skykillers
Advertiser : UNICEF

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