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Cogs (AIME)


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Cogs (AIME)

Cogs
Charity organisation AIME has launched unique film crafted by M&C Saatchi Sydney that aims to show the divide between the powerful and the powerless. AIME was founded by Jack Manning Bancroft, a young aboriginal man with a dream of bridging the inequality gap through education. The campaign aims to highlight the findings that the average of Indigenous kids in Australia finishing school is 61.5%, with only 42% going on to tertiary studies. It follows the story of a young man in a giant machine city who breaks free of the shackles of poverty with help from a friend, which inspires others to do the same. The film showcases how the city is designed to favour some, while others become workers in its forgotten engine. It finishes with the text: “If we want to change the world, we need to change the way it works”.
Country : Australia
Agency : M&C Saatchi
Advertiser : AIME

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Building Hope (Henry Ford Health System)

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