The Reverse Global Warming Project
The exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home until one of the passersby interacts with the display, at which point the drips slow down and freeze in mid-air before flowing against gravity back into the iceberg. The effect becomes stronger as more people get involved.
Country : Singapore
Agency : Ogilvy & Mather Asia Pacific
Advertiser : Greenpeace