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Safest Route (Groupama)


One minute of Responsibility

Safest Route (Groupama)

Safest Route
Groupama and Marcel Agency, are launching LeTrajetLePlusSur.fr / TheSafestRoute.fr, the first free road safety platform based on government data pertaining to accidents and now available in open data. With this data, the website is able to generate and compare two itineraries in just a few clicks: the fastest route, traditionally suggested by GPSs and the safest route, one that is statistically the least dangerous. 
Country : France
Agency : Marcel
Advertiser : Groupama

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