Plant a Smakis Ad
Smakis is a family-owned, organic fruit juice maker in Sweden. Faced with increasing competition from multinationals, they wanted to secure their organic positioning by reinforcing their sincere engagement for the environment. At the same time, Smakis’ organic business model requires thriving bee colonies. We created ‘Plant a Smakis’, a social-centric campaign that made Smakis’ kid-sized drink cartons as ecological as the organic juice inside. We also educated children and their parents about the symbiotic role bees and organic farming play in environmental sustainability. First we developed a new flavour with a dash of every bee’s favourite nectar – lemon balm. Then we turned the biodegradable cartons into plant pots with a kid’s gardening kit that included organic lemon balm seeds. Children learned the importance of ecology by planting what they just drank, and bees got what they needed most – pesticide-free nectar.
Country : Sweden
Agency : digitasLBi Nordics
Advertiser : Smakis Fruit Juice